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GRAD FEST25
How can the Graduate Showcase connects all the NTU creatives?Graduate shows celebrate outcomes—but the real story is in the process. This identity for NTU Grad Fest 2025 brings that idea to life, transforming studio leftovers into a custom typeface that captures the energy, experimentation, and shared experience of NTU’s next generation of creatives.
AWARDSNTU Grad Fest25 Competition ShortlistedPepsiCo “We Love This” at New Designers show25
Visual identity/ campaign/ experiential



25 - 27 MAYTHE NEXT GENERATION OF NTU CREATIVES






INVITATIONS FOR FAMILY & FRIENDS







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COME VISIT US TO SEETHE 2025 GRADUATE’ S WORK.


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GRAPHIC DESIGN
TEXTILE
ILLUSTRATION
MOTION GRAPHIC
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MOTION GRAPHIC
INTERIOR
PRODUCT DESIGN
MOTION GRAPHIC


COME VISIT US TO SEETHE 2025 GRADUATE’ S WORK.
TEXTILE • FASHION DESIGN • GRAPHIC DESIGN • ILLUSTRATION •
TEXTILE • FASHION DESIGN • GRAPHIC DESIGN • ILLUSTRATION •
TEXTILE • FASHION DESIGN • GRAPHIC DESIGN • ILLUSTRATION •
TEXTILE • FASHION DESIGN • GRAPHIC DESIGN • ILLUSTRATION •
TEXTILE • FASHION DESIGN • GRAPHIC DESIGN • ILLUSTRATION •
TEXTILE • FASHION DESIGN • GRAPHIC DESIGN • ILLUSTRATION •
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07
15
34
DAYS
HOURS
MINS
UNTIL GRAD SHOW...


ROOM 1: CHALLENGESLED wires represents digital art while tangling up together to create a huge obstacle to trap participants, implying A&D students’ challenging 3 years in the uni.
ROOM 2: DEJA VU Half-globe shaped room with pillows on the floor for relaxation, while controL panel on the side on entrance to upload memory pictures to the projection that which would project to the ceiling. Participants are welcomed to lie on the floor to watch memories they have uploaded and relax.
ROOM 3: JOY & SOARTrampoline floor while light beams shine on participants with each jump they move. This represents the colourful and joy during a A&D student in NTU and also their soaring growth and progress in the past 3 years.
THE PROCESS
Behind the scenes + thinking
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