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G.MILLER’S

What if nerves could feel lucky?Race days are filled with nerves, day drinking, and nail-biting as people wait on results.G. Miller’s is a snack brand made for that exact moment—light, lucky haw flakes designed to slip into suit pockets and purses, turning anxious anticipation into a simple ritual of luck.

AWARDSJDO RAW25 Runners UpPepsiCo “We Love This” at New Designers show25

Branding/ packaging/ campaign/ art direction

THE PROCESS

Behind the scenes + thinking

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